Search Engine Optimization: An Hour a Day is an excellent primer for the beginner do-it-yourself search-engine marketer. It covers the basic essentials of SEO but also drills down into the challenges (both technical and business-specific) in an easy-to-read and entertaining manner. The book offers a comprehensive SEO plan with metrics for tracking your success that can be done conveniently in "an hour a day." Even if you're considering outsourcing your SEO, this book is an excellent read and a great way to understand the industry and the terminology involved. -DANIEL RIVEONG, Head of SEO Services, e-Storm International

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