Marketing Tools @ Link2Max.com
"The Big guys know database and if you don't your lost!"
by Thomas Prendergast
Database Marketing is a powerful and competitive weapon - especially on the Internet. The growth of database marketing is rooted in the small business philosophy of staying close to the customers, under-standing and meeting their needs and treating them well after the sale.
Corporate marketing is tied to BIG, general marketing or advertising campaigns with a single un-targeted message. This message may be based on the companies Unique Selling Proposition (USP). However, customers have different needs and a single USP spelt out to the whole market is no longer enough.
Messages must be tailored to specific segments of the market and ultimately to the market segment of one, the individual customer. Computerizing the customer database makes it possible to address messages more specifically and market additional products to each customer.
What is Database Marketing (DBM for short)?
DBM is an interactive approach to marketing communication, which uses addressable communications media (mail, email, telephone, fax, etc.) to reach your target audience, stimulate demand, staying close by recording and keeping an electronic database memory of customer, prospect and all communication and commercial contacts, to help improve all future contacts. Read More
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